Nº1. OUR SERVICES - BRAND IDENTITY
Identity Design for Founders Shaping Their Next Chapter.
The Signature Identity Experience
A strategic brand identity experience for founders launching or refining their business. Whether you're just starting out and need a strong visual foundation, or you're ready for a comprehensive brand transformation, there's a pathway designed for where you are right now.
Through a thoughtful and collaborative process, we define the foundations of your brand and translate them into a refined visual identity designed to attract the right clients and support long-term growth.
Our flagship experience for founders ready to build a comprehensive, strategy-led brand identity. Not sure which pathway is right for you? Explore our full range of options below.
-
The Signature Identity Experience is a strategic and collaborative branding process designed to bring clarity and cohesion to your business.
Together we define your brand foundations before translating them into a refined visual identity system. Every element is thoughtfully designed to communicate your value and position your business with confidence.
-
Phase 1 — Brand Discovery
Understanding the business and laying the strategic foundation.
• Discovery call
• Brand questionnaire
• Competitor analysis
• Brand audit (for rebrands)Phase 2 — Brand Strategy
Defining the direction of the brand before design begins.
• Strategic brand direction
• Visual positioning and alignmentPhase 3 — Identity Design
Translating strategy into a cohesive visual identity.
• Custom logo concepts
• Primary logo, secondary logo & submark
• Colour palette
• Typography systemPhase 4 — Refinement
Polishing and finalising the identity.
• Revision rounds
• Design refinement
• Concept mockupsPhase 5 — Brand Foundations
Preparing the brand for consistent use.
• Brand guidelines document
• Final brand asset suiteYour final brand assets include:
Logo files (AI, PNG, SVG, PDF), colour references, typography recommendations, and supporting brand elements where required. -
Brand identity projects are tailored to the unique scope and needs of each client. Explore our three pathways below to find the right fit for your business and budget.
Looking for something more focused?
View all pathways ↓
The Pathways
Essential Brand
A refined logo system for founders who have a clear brand direction and need a polished visual mark to represent their business with confidence.
From $1,500
Signature Identity
A comprehensive brand identity for founders ready to build something that truly reflects their vision. strategy-led, beautifully crafted, and designed to attract the right clients from day one.
From $3,500 ★ most popular package
Full Identity & Launch
the complete brand experience. everything in the signature identity, plus the collateral, digital assets and launch support to bring your brand confidently into the world.
From $6,500
This experience is designed for founders who:
01
are launching a new business and want to start with a strong foundation
02
have outgrown DIY branding and want a more refined identity
03
want to attract higher-value clients
04
value thoughtful, strategic design
The Result
At the end of the Signature Identity Experience, you’ll have:
The Approach
Our branding process is designed to bring clarity, strategy, and refinement through three carefully guided stages.
Define:
We begin by uncovering the essence of your brand — clarifying your vision, mission, values, and ideal audience. Through discovery sessions and strategic research, we build a clear foundation and direction for every creative decision that follows.
Design:
With strategy in place, we craft your visual identity. From logo design and colour palettes to typography and supporting brand elements, every detail is created to reflect your personality and connect with your audience in a meaningful way.
Deliver:
We package your new identity into a comprehensive style guide and provide everything you need — files, brand rules, and practical advice — so you can launch with confidence and maintain a polished, consistent presence across every platform.
WHAT WE CAN CREATE TOGETHER
We work with founders to create refined brand identities that reflect their values, communicate their story, and build credibility across every touchpoint.
-
Logo design, typography, colour systems and brand guidelines.
-
Packaging, print collateral and branded touchpoints.
-
Website design and digital brand assets.
Your Questions, Answered.
-
Most brand identity projects 6-8 weeks from discovery to final delivery.
-
Yes — the process can be completed remotely.
-
Yes — following your brand identity project, we can design a website that brings your new brand to life. We work with leading website platforms to create a polished online presence that feels cohesive with your identity.
“Mel you are the absolute best to work with! I’m just so happy with how you bought my vision to life. You are one very talented lady.”
angela, the sunday pantry