Nº1. OUR SERVICES - BRAND IDENTITY

Identity Design for Founders Shaping Their Next Chapter.

Not Every Founder Needs the Same Thing

Start where it makes sense. Grow from there.

01
are launching a new business and want to start with a strong foundation

This experience is designed for founders who:

02
have outgrown DIY branding and want a more refined identity

03
want to attract higher-value clients

04
value thoughtful, strategic design

The Approach

Our branding process is designed to bring clarity, strategy, and refinement through three carefully guided stages.

Define:

We begin by uncovering the essence of your brand — clarifying your vision, mission, values, and ideal audience. Through discovery sessions and strategic research, we build a clear foundation and direction for every creative decision that follows.

Design:

With strategy in place, we craft your visual identity. From logo design and colour palettes to typography and supporting brand elements, every detail is created to reflect your personality and connect with your audience in a meaningful way.

Deliver:

We package your new identity into a comprehensive style guide and provide everything you need — files, brand rules, and practical advice — so you can launch with confidence and maintain a polished, consistent presence across every platform.

Moodboard with natural textures, a woman's face with eyes closed, large leaf, and handwritten text reading 'Aura Moodboard'.

The Result

At the end of the Signature Identity Experience, you’ll have:

WHAT WE CAN CREATE TOGETHER

We work with founders to create refined brand identities that reflect their values, communicate their story, and build credibility across every touchpoint.

  • Logo design, typography, colour systems and brand guidelines.

  • Packaging, print collateral and branded touchpoints.

  • Website design and digital brand assets.

Begin Your Brand Journey

The Pathways

Essential Brand

A refined logo system for founders who know their direction and need a polished mark to match.

From $1,500

Signature Identity

A full brand identity — strategy-led, beautifully crafted, built to attract the right clients.

From $3,500 (most popular)

Full Identity & Launch

Everything in Signature Identity, plus collateral, digital assets, and launch support.

From $6,500

Your Questions, Answered.

  • Most brand identity projects 6-8 weeks from discovery to final delivery.

  • Yes — the process can be completed remotely.

  • Yes — following your brand identity project, we can design a website that brings your new brand to life. We work with leading website platforms to create a polished online presence that feels cohesive with your identity.

“Mel you are the absolute best to work with! I’m just so happy with how you bought my vision to life. You are one very talented lady.”

Cover of a booklet or menu titled 'The Sunday Pantry' with a subtitle 'heritage baking, reimagined' and a logo featuring a spoon with the text 'The Sunday Pantry' around it.

angela, the sunday pantry