Nº1. OUR SERVICES - BRAND IDENTITY
Identity Design for Founders Shaping Their Next Chapter.
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are launching a new business and want to start with a strong foundation
This experience is designed for founders who:
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have outgrown DIY branding and want a more refined identity
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want to attract higher-value clients
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value thoughtful, strategic design
The Approach
Our branding process is designed to bring clarity, strategy, and refinement through three carefully guided stages.
Define:
We begin by uncovering the essence of your brand — clarifying your vision, mission, values, and ideal audience. Through discovery sessions and strategic research, we build a clear foundation and direction for every creative decision that follows.
Design:
With strategy in place, we craft your visual identity. From logo design and colour palettes to typography and supporting brand elements, every detail is created to reflect your personality and connect with your audience in a meaningful way.
Deliver:
We package your new identity into a comprehensive style guide and provide everything you need — files, brand rules, and practical advice — so you can launch with confidence and maintain a polished, consistent presence across every platform.
The Result
At the end of the Signature Identity Experience, you’ll have:
A cohesive brand identity system
A refined visual presence aligned with your business
Clear positioning to attract the right clients
Brand assets and guidelines to maintain consistency across every platform
WHAT WE CAN CREATE TOGETHER
We work with founders to create refined brand identities that reflect their values, communicate their story, and build credibility across every touchpoint.
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Logo design, typography, colour systems and brand guidelines.
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Packaging, print collateral and branded touchpoints.
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Website design and digital brand assets.
The Pathways
Essential Brand
A refined logo system for founders who know their direction and need a polished mark to match.
From $1,500
Signature Identity
A full brand identity — strategy-led, beautifully crafted, built to attract the right clients.
From $3,500 (most popular)
Full Identity & Launch
Everything in Signature Identity, plus collateral, digital assets, and launch support.
From $6,500
Your Questions, Answered.
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Most brand identity projects 6-8 weeks from discovery to final delivery.
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Yes — the process can be completed remotely.
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Yes — following your brand identity project, we can design a website that brings your new brand to life. We work with leading website platforms to create a polished online presence that feels cohesive with your identity.
“Working with Mel has been one of the best decisions I've made for my business. The Sunday Pantry has evolved significantly since we first started working together, and one of Mel's greatest strengths is her ability to adapt as the brand grows and changes.
She doesn't just create beautiful branding – she genuinely understands the vision behind the business and helps shape it. As ideas evolved and new opportunities emerged, Mel was always able to pivot with me, offering thoughtful guidance and creative solutions while keeping everything aligned and cohesive.
Her creativity, attention to detail, and ability to bring ideas to life are exceptional. She has an incredible talent for taking what's in your head and turning it into something even better than you imagined.
I am so proud of what we've created together and would highly recommend Mel to anyone looking for a designer who becomes a true partner in building their brand.”
Angela, The Sunday Pantry