Nalu
THE CLIENT
Nalu is a concept for a yoga and pilates wear brand built on balance and flow.
THE BRIEF
Develop a cohesive visual identity translating the client’s narrative into elegant, contemporary graphics and tactile stationery. Deliver a primary and secondary logo, refined colour palette, and typographic system. Ensure clarity across marketing material and small printed items, maintain accessibility and legibility, and convey a polished, approachable tone aligned with the client’s market.
Brand Identity
THE SOLUTION
The design centres on a refined wordmark with fluid letterforms, a muted palette inspired by the rhythm of the ocean, and packaging details that feel calm, feminine and modern - expressing effortless movement and quiet luxury.
