Aura
THE CLIENT
Aura is a concept for a contemporary skin studio that moves away from clinical aesthetics toward understated luxury.
THE BRIEF
The aim was to craft a soulful wellness brand identity centred on the philosophy of the "inner glow."
Brand Identity
Packaging
THE SOLUTION
Inspired by light and shadow, the identity uses a custom wordmark with flowing, overlapping letters. We brought Aura’s modern look together under one brand, covering art direction, and textured packaging.
